Alan Braunstein
Yonkers, New York 10701 | (914) 844-7386 | ahb686@aol.com
SUMMARY
A creative, detail-oriented leader with a long history of success writing marketing and branding materials for primary care and oncology brands. For DTC and HCP. Extensive experience across multiple categories from tech and packaged goods, to casual dining and services. Adept at supporting brands during new product launches. A collaborative communicator who excels at pitching creative ideas for campaigns.
Team Leadership | Writing | Branding | Pitching | New Product Launch | Communication | Campaign Management | Creative Storytelling | Strategic Planning
EXPERIENCE
PUBLICIS HEALTH, New York, New York
Creative Director, Writer, 2013 -2025
Led creative teams at CoLab. Wrote across all channels, including TV, print, social media, and digital for pharmaceutical brands in primary care and oncology, including ELIQUIS, TALZENNA, LORBRENA, and ABRYSVO.
Helped launch ELIQUIS, which went from third to market to being the number one blood thinner, winning creative awards.
Led creative pitch for ORGOVYX, which resulted in Pub Health winning business with a campaign that addressed men with advanced prostate cancer honestly.
KAPLAN THALER GROUP, New York, New York
Creative Director, Writer, 2008 – 2013
Led creative teams and wrote breakthrough creative across all channels for LIPITOR (highest Pfizer ROI), INTUNIV, OMNARIS, DAWN, and RED LOBSTER.
Drove new business win for Red Lobster, highlighting people’s obsession with seafood, featuring the voice of Kelsey Grammer.
CARRAFIELLO AND DIEHL, Irvington, NY
Chief Creative Officer, 2006-2008
Led creative teams. Supervised and wrote breakthrough creative across all channels for CENTRUM, CALTRATE, BURKE and MARCH OF DIMES.
Drove New Business wins for MARCH OF DIMES, ELATIONS (joint restoration drink)
GREY ADVERTISING, New York, New York
Creative Director, Writer 1991 -2004
Supervised and created breakthrough work across all channels for NY LOTTERY, BELLSOUTH, ROGAINE, SPRINT, UNISYS, and SURE.
Helped drive new business wins for NY LOTTERY, SPRINT CORPORATE, UNISYS, ROGAINE, and HEBREW NATIONAL
EDUCATION
SUNY, Cortland, New York
Speech and Theatre
TECHNICAL SKILLS
Microsoft Office Suite, SharePoint, ChatGPT, Mural
AWARDS
2021 PM 360 (ELIQUIS)
2021 DTC National Ad Awards (ELIQUIS)
2017 DTC National Ad Awards (ELIQUIS)
1999 Mobius (SPRINT)
Marwan Khuri
New York, New York 10016 | (917) 518-3622
mkhuri@me.com linkedin.com/in/mkhuri
SUMMARY
A dynamic and award-winning Creative Director (art) known for transforming complex ideas into emotionally compelling brand stories. Well-versed in building ecosystems of trust where creativity thrives, empowering teams to take bold risks, and delivering breakthrough concepts that drive measurable business growth. Renowned for leading multidisciplinary teams across DTC campaigns for top global brands. A discerning leader who blends strategic insight with creative excellence to produce work that moves people and inspires action.
EXPERIENCE
PUBLICIS HEALTH (COLAB) New York, New York
Creative Director 2024-2025
Directed creative strategy and execution for Pfizer’s TUKYSA, LORBRENA, and TALZENNA oncology accounts, delivering bold, insight-driven campaigns that elevated patient engagement and strengthened brand identity.
Managed and partnered cross-functionally with Copy, Strategy, and Account teams to produce high-impact videos, websites, banners, emails, and print collateral, ensuring seamless brand alignment and rapid delivery under tight deadlines.
Built a collaborative team environment, accelerating creative throughput, reducing revision cycles, and inspiring creativity that led to strong relationships with new clients.
Served as “big idea” troubleshooter and go-to creative problem solver for both DTC and HCP across multiple Pfizer brands (ABRYSVO, PREVNAR, SASANLIMAB), translating complex medical concepts into campaigns that moved audiences and drove measurable results.
Championed innovation and creative integrity while mentoring multidisciplinary teams to push conceptual boundaries and deliver award-quality work at scale.
PUBLICIS NY New York, New York
Creative Director 2012-2024
Managed creative strategy and execution for Pfizer’s CELEBREX, ELIQUIS, and ORGOVYX accounts.
Spearheaded award-winning ELIQUIS campaigns that helped position it as Pfizer’s most prescribed and profitable drug, elevating market presence through compelling DTC storytelling.
Led creative development of integrated TV and digital campaigns for ORGOVYX, maximizing impact and visual appeal on limited budget through strategic design and production efficiency.
Collaborated on multiple new pharma business pitches; contributed to acquisition of ORGOVYX account, expanding healthcare portfolio.
Mentored multidisciplinary teams delivering high-quality creative work that consistently met regulatory, strategic, and client expectations while inspiring innovation across the organization.
ADDITIONAL EXPERIENCE
PUBLICIS KAPLAN THALER (d/b/a Publicis NY), New York, New York, Creative Director, 2004-2012. Creative oversight of P&G’s Aussie and Herbal Essences accounts. Led Pfizer’s CELEBREX account. Pitched Janus Mutual Funds and won. Created award-winning work for Dawn dish soap.
YOUNG & RUBICAM, New York, New York, Associate Creative Director, 2000-2004. Created award-winning work for Jaguar.
OGILVY & MATHER, New York, New York, Art Director, 1996-2000. Created noteworthy work for Maxwell House coffee.
DMB&B, New York, New York, Art Director, 1993-1996. Worked for a range of clients (P&G’s Always, ASPCA, and Norelco).
AWARDS
2021 PM360 (ELIQUIS)
2021 DTC National Ad Awards (ELIQUIS)
2017 DTC National Ad Awards (ELIQUIS)
2007 Mobius (Dawn)
2003 Archive Magazine (Teflon)
2003 D&AD (Jaguar)
2002 AICP (Jaguar)
2002 Clio (Jaguar)
2002 LIA (Jaguar)
EDUCATION
COLGATE UNIVERSITY, Hamilton, New York
Bachelor of Arts, English Literature
TECHNICAL SKILLS
Figma, Adobe Creative Suite, AI Programs (Midjourney, Firefly), Microsoft Office Suite, Pages, Keynote, Google Slides